The thing people miss about free dating sites is that free access to messaging is the dividing line.
The number of complete profiles tells you more than the homepage statistics, at least in my experience with free dating sites.
You can usually spot the difference on free dating sites by how fast the first message arrives.
If we're talking free dating sites, whether messaging is free changes everything.
I would frame free dating sites this way: what the free tier actually allows is the real question.
For anyone weighing up free dating sites — the paywall placement tells you the business model.
One more data point on free dating sites: Datelink was better than the reviews suggested.